Maybelline Gigi Hadid

Maybelline cosmetics | maybelline was founded in 1915 by chemist t. L. Williams. He noticed that his sister, maybel, was applying a mixture of petroleum jelly and powdered coal to the eyelashes to achieve the effect of thicker eyelashes. Soon he founded a small laboratory and the first mascaras were created. In a short time, these products became a hit. To this day, the brand name commemorates its founder's sister. In the 1960s, the brand already had a complete range of makeup cosmetics on offer. In 1991, she adopted the current slogan: "maybe it's her charm, maybe it's maybelline." the brand was bought in 1996 by l'oreal.