Redken Brews

Redken cosmetics | redken laboratories was founded in 1960 by american actress and businesswoman paula kent. She was frustrated by the fact that many preparations used by hairdressers and make-up artists at that time were irritating. That is why she decided to develop and market such hair cosmetics that people with sensitive skin could use without fear - and they succeeded. 33 years later, redken became part of the giant l'oreal.
Paula and her personal stylist jheri redding from the beginning focused primarily on research in the field of protein technology (hair consists mainly of protein) and ph (acidic ph 4.5-5.5 complements the natural ph of hair and skin). Paula also made sure that redken products were recommended only by licensed beauticians from professional beauty salons.
Shampoos, conditioners, sprays, treatments and other redken products gained immense popularity primarily due to their rapid action - for regeneration of damaged even one treatment is enough for hair. In addition, redken offers a wide range of products in which everyone will find something for themselves. Regardless of whether you have dandruff, you are often exposed to sunlight, you dry or straighten your hair, or you are fighting against hair loss, redken has the right solution for you!
So it's not surprising that redken products are popular with celebrities, they even began to be called "hollywood cosmetics." redken laboratories is still trying to work according to the motto "through science to beauty", thanks to which it can boast over sixty world patents - for example, the interbond conditioning system (ingredients that help transform the internal structure of the hair and improve its appearance) or 3d repair complex (unique composition proteins, ceramides and natural lipids).
The redken brand will interest any person who wants beautiful and healthy hair without a hairdresser, has a problem with burning and itchy scalp and cannot use other cosmetics, is creative and loves arranging fancy hairstyles or looking for specialized products (for example, for blond hair).