BaByliss Diamond Ceramic Wet & Dry ST326E

The babyliss brand embodies the idea of ​​professional hair care. It was created in the extremely colorful 60s of the last century. At the time, brigitte bardot reigned on film sets, fans fainted at the beatles concerts and paris was the place where the most interesting phenomena in world fashion were observed.

Near the Eiffel Tower, hairdresser René Leliévre worked hard on his idea it was in his studio that the first electric hair curler was created. It did not take long for success, the revolutionary device quickly became a hit and gave birth to the Babyliss brand.

Over the next years BaByliss became one of the leaders in the global hair care market and also the most popular brand in Europe in the straightening category hair. Today Babyliss devices are present in hairdresser's and hair salons in over 60 countries.